Het imago dat je als werkgever hebt, bepaalt in hoge mate of je de beste werknemers kunt aantrekken. Employer branding is important. Many companies have discovered the benefits of investing in their employer branding story. Tools to improve your Employer Branding. Enter Microsoft Life, in the form of both a blog and an Instagram account. Employer Branding Academy. Employer Branding on Social Media: Lessons learned Social media makes it easy to be visual with your storytelling . People want to be able to envision themselves working for companies. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands.. Definitie employer branding – De reputatie van een bedrijf als werkgever. Met de volgende drie tips, maak je een goede start met het versterken van je Employer Brand: Tip 1: Don’t fake it, to make it.

“It’s all about capturing the authenticity of the company culture,” Rik Cordero, Senior Media Producer at SaaS security company Duo, told us. 4. why involving senior management? Our Academy is a methodical, tested & proprietary training program for HR and Employer Branding professionals. Doel van employer branding is om talent aan je bedrijf te koppelen, engagement te creëren bij je huidige medewerkers en je bedrijf als aantrekkelijke werkgever op de kaart te zetten. That’s where employer branding comes in. Employer branding is daarom voor bijna elk bedrijf interessant om aandacht aan te besteden. Want ook bij een ruim aanbod van kandidaten wil je uiteraard de beste sollicitanten. In fact recent Monster research conducted with Human Capital Media Research and Advisory Group found that nearly 50 percent of surveyed companies plan to increase overall spending for employer branding … 7. This is the single easiest way to improve your employer brand strategy:. Doordat de wereld transparant is geworden, moet je bij de creatie van je Employer Brand vooral authentiek zijn. Fun articles and short videos by employees have helped revitalize employer branding for the enterprise. Microsoft’s employer branding campaign includes extensive activity on Twitter, YouTube, Instagram, and LinkedIn (which it now owns), but its Facebook account acts as a kind of hub for it all. Het imago van een organisatie als ‘goede werkgever’ staat hierbij centraal.

Besides attracting job candidates, employer branding is very important for retaining employees. En dat imago wordt ‘gebouwd’ door je eigen mensen, ... De CEO van Microsoft zegt ‘Ik ben een curator of culture’. In dit diagram is het corporate brand een grote cirkel, en daarbinnen valt het employer brand. Dan kan de negatieve impact op de Employer Branding groot zijn. En die zijn per definitie schaars. Their own employer branding videos are great examples of the form – fun, fast, and informative. 6. how can the benefits of a project of this type be measured? Leverage your professional network, and get hired. from internal communication to employer branding 1. introduction 2. why undertaking a project of employer branding? 10 ways to improve employer branding & top talent recruitment.

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